Privacy Policy for Backyard America

Last Updated: October 9, 2026

Backyard America is operated by [full legal business name], located at [business mailing address] (“Backyard America,” “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit backyardamerica.com, place an order, request a quote, contact us, or otherwise interact with our business.

1. Personal Information We Collect

Depending on how you interact with us, we may collect:

  • Contact information: Your name, email address, telephone number, and billing and shipping addresses.

  • Order and service information: Products purchased or considered, order history, delivery instructions, installation details, warranty information, and customer service requests.

  • Account information: Information you provide when creating or managing an account.

  • Communications and preferences: Messages, reviews, feedback, product interests, and marketing preferences.

  • Device and website activity: IP address, browser and device information, referring pages, pages viewed, interactions with our website, and approximate location derived from your IP address.

  • Payment-related information: Payment status, transaction references, and limited payment details provided by our payment processors.

Payments are processed through third-party payment providers. We do not store your full payment card number or card security code on our own systems.

We collect information directly from you, automatically through cookies and similar technologies, and from providers involved in payments, order fulfillment, analytics, and advertising.

2. How We Use Personal Information

We use personal information to:

  • Process payments and fulfill orders.

  • Arrange shipping, delivery, installation, warranty support, and other requested services.

  • Provide quotes, answer questions, and manage customer relationships.

  • Maintain accounts and communicate about orders or services.

  • Send marketing communications, subject to your preferences and applicable law.

  • Understand website use, measure advertising performance, and improve our products and services.

  • Deliver advertising relevant to your interests, subject to applicable privacy choices.

  • Detect fraud, secure our systems, and prevent misuse.

  • Maintain business records, meet legal obligations, and resolve disputes.

Where applicable law requires consent for a particular activity, we obtain that consent separately. This Privacy Policy does not itself constitute consent to every activity described here.

3. How We Disclose Personal Information

We may disclose personal information to:

Service providers: Companies that support website hosting, payment processing, fraud prevention, customer service, communications, business software, and other operations.

Manufacturers and fulfillment partners: Manufacturers, distributors, shipping companies, installers, and service contractors that need information to fulfill orders or provide requested services.

Related businesses: Where Backyard Canada Inc. or another related business assists with administration, fulfillment, or customer support, we may disclose information needed for that work.

Analytics and advertising partners: Providers that help us understand website activity, measure campaigns, and deliver advertising. These providers may receive device identifiers, IP addresses, browsing activity, and other information through cookies and similar technologies.

Legal and business recipients: Authorities, advisers, or other parties where reasonably necessary to comply with law, respond to legal process, prevent fraud, protect rights or safety, or address a dispute.

Parties to a business transaction: Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable law.

We may also disclose information at your direction or with your consent.

4. Cookies, Analytics, and Advertising

We use cookies, pixels, and similar technologies to operate our website, remember preferences, understand website use, and support advertising.

Some third parties may collect information about your online activities over time and across different websites and services.

Disclosing personal information to advertising partners may qualify as a “sale,” “sharing,” or processing for “targeted advertising” under certain U.S. state privacy laws, even when no money is exchanged.

You can manage available cookie and advertising preferences through [insert working link to Cookie Settings / Your Privacy Choices]. You may also contact us at [email protected].

Your browser may allow you to block or delete cookies. Blocking some cookies can affect website functionality. Browser settings alone may not stop every form of data disclosure.

Where required by applicable law, we honor recognized browser-based opt-out preference signals, such as Global Privacy Control, for the sale or sharing of personal information and targeted advertising. A signal applies to the browser or device transmitting it and, where required and reasonably identifiable, the associated consumer profile.

[Confirm this statement matches your website: Our website does not respond to legacy “Do Not Track” browser signals. These differ from Global Privacy Control and other legally recognized opt-out signals.]

5. Marketing Communications

You can unsubscribe from marketing emails using the unsubscribe link in those emails or by contacting [email protected].

Opting out of marketing does not prevent us from sending necessary communications about purchases, deliveries, account security, warranties, or other services you request.

Where we rely on your consent, you may withdraw it by contacting us or using the relevant preference controls. Withdrawal does not affect processing that occurred lawfully before withdrawal.

6. Your Privacy Rights

Depending on your state of residence and whether applicable privacy laws cover our business or processing activities, you may have the right to:

  • Confirm whether we process your personal information and request access to it.

  • Obtain information about the categories of personal information collected, the sources, the purposes, and the recipients.

  • Correct inaccurate personal information.

  • Request deletion of personal information, subject to legal exceptions.

  • Obtain a portable copy of certain personal information.

  • Opt out of the sale or sharing of personal information or its use for targeted advertising.

  • Opt out of certain profiling used to make decisions with legal or similarly significant effects.

  • Limit certain uses or disclosures of sensitive personal information, where applicable.

  • Appeal a decision concerning your privacy request, where applicable.

We will not unlawfully discriminate against you for exercising your privacy rights.

Submitting a request

Email [email protected] with the subject line “Privacy Request,” describe your request, and tell us your state of residence.

We may need to verify your identity before responding to requests involving access, correction, or deletion. Please do not send full payment card details, passwords, or government identification unless we specifically request information through an appropriate secure process.

You may use an authorized agent where permitted by law. We may request evidence of the agent’s authority and any verification allowed by applicable law.

We will respond within the time required by applicable law. Some information may be retained to fulfill orders, maintain legally required records, prevent fraud, or establish or defend legal claims.

Appeals

If we decline a request and you have a right to appeal, email [email protected] with the subject line “Privacy Appeal.” We will review the appeal and explain the outcome, including any available method to contact the relevant state authority.

7. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Retention depends on the type of information and its purpose. For example:

  • Order and transaction records are retained to support accounting, tax obligations, warranties, and legal claims.

  • Account and customer service information is retained as needed to manage the relationship and resolve requests.

  • Marketing preferences and suppression records are retained as needed to respect your choices.

  • Website and advertising information is retained according to its operational purpose and the settings of the relevant systems.

When information is no longer needed, we delete it, de-identify it, or otherwise dispose of it appropriately.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

9. International Processing

Personal information may be stored, accessed, or processed in the United States, Canada, and other countries where we or our service providers operate.

For example, customer support or fulfillment activities may involve Backyard Canada Inc. in Canada.

Privacy laws in these countries may differ from those where you live, and information may be accessible to courts or authorities under applicable law. We use safeguards required by applicable law for international processing.

10. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact [email protected] so we can investigate and take appropriate action.

11. Third-Party Websites and Services

Our website may link to third-party websites or services, including payment or financing providers.

Their privacy practices are governed by their own privacy notices. We encourage you to review those notices before providing information.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the revised policy here and update the “Last Updated” date.

For material changes, we will provide additional notice and obtain consent where required by applicable law.

13. Contact Us

For questions about this policy or to submit a privacy request, contact:

Backyard America
Operated by: Backyard Canada Inc.
Email: [email protected]
Mailing address: 1-711 48 Ave SE, Calgary, Alberta, Canada, T2G4X2