Our Marketing & Sales Manual is a gift that keeps giving. We have collected the tools, practices, and articles on every aspect of marketing and in-home selling of outdoor living products and projects in one manual. Through our newsletter and periodic updates we will continue to add to this business tool box. Included:

• "The Reverse Close Sales Process" If your closing ratio is less than 40% you need to read this article. We have used it to increase closing ratios from 20% to over 60%! And that's without any high pressure tactics.
• Sample Ads for your local newspaper and magazines.
• Pre-designed door hangers that you can enter your business information and buy at our cost.
• Pre-designed professional presentation book with templates for your projects and completed pages with the Backyard America products that you offer.
• Brochures for all Backyard America products are available at cost.
• Sample email cards that you can send to your customer base for new and follow on sales.
• Newsletter template and content so that you can keep in contact with your customers.
• Monthly newsletter with new ideas on marketing and sales and special contractor promotions.
• Much more...

There's nothing like it in the business and its yours FREE when you join our contractor program.
 

A website has almost become a necessity for any business today. Consumers use the Internet the way they used to use the phone book. When they need something, they first go to the web and search for it. If you're not there, you need to be. A well designed website is your first opportunity to make a favorable impression.

For our contractor program customers we offer a free website design. We will take your words and photos and use them in our professionally designed web template to produce a site that tells visitors that you care about quality and style. We'll even optimize your site for the search engines using the techniques we have used to be #1 for so many search terms in all of the major search engines.

The design and layout are FREE, you pay to register your domain name (we'll help you do that) and a periodic payment to your service provider (about $20/month.) CLICK HERE to see the sample site. Call today for details.
 

Contractors enrolled in the contractor program are eligible to use our FREE 3-D rendering service for their pergola and other Backyard America vinyl products projects. This is a great visual tool for your proposals. Prospects feel more comfortable buying something that they can see just as it will appear in their yard.

We can also provide animations that show how the shade produced by the pergola changes throughout the day. Played on your laptop, these animations never fail to impress. Call for more details.

We believe that our support service is so good you'll think that we're next door. We know that as an Internet based company we have a little disadvantage compared to your local  supplier. However we offer service that more than makes up for the distance:

• Dedicated contractor sales team with a construction background. Tim Cornwell, the Contractor Manager, and his staff have all worked in the trades. They have hands on experience with installing all of our products. They know the products from your perspective.

• Complete Product Manual with drawings and specification of all of our vinyl and composite products.

• Complete step-by-step installation instructions for all of our installed products.

• Shipping directly to your job site.

• Contractors receive priority service. We know time is money and we do our best to get product to you when you need it. Missing or damaged parts are shipped overnight in most cases.

• We have products that you cannot get anywhere else: DecoRiserTM, The PostLite KitTM, The Aspen Pergola, The PostSound KitTM, and more on the way. In addition, we have custom services to meet special projects. When others say no, we often can say yes. Our experience and resources are a big advantage.

OTHER GREAT SALES TOOLS

We also have the following tools for our contractor customers:

• Hand Samples and showroom displays for our railings and pergolas are available at our cost.

• A bold listing in our online Contractor Directory for free leads and improved search engine ranking.

• Our books on lighting, screened porches, and gazebos are FREE to our contractor program customers.

• In the near future we'll be offering a home show kit that will reduce the cost of participating in home shows while increasing the effectiveness.

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Last but not the least, we're going to "show you the money!" Contractor program customers are eligible for the following financial incentives:

• Contractor discounts on all of our products

• Co-op advertising credits*

• Affiliate Program, get rewarded for referring fellow contractors as well as your clients.*

• FREE shipping on all orders*

• Special price promotions

*There are some catches, but they are small ones. Call Tim Cornwell today to get the details.

1. Backyard America customers and visitors are eligible to sign up for the Contractor Program. No purchase is required for membership; however most benefits are based on customer purchases.
2. Customers may cancel membership at any time by email or other written notice. There is no penalty for termination.
3. There is no charge for membership in the Contractor Program.
4. Members must be at least 21 years old.
5. Home & Leisure, Inc., the parent company of Backyard America, reserves the right to make any changes in the benefits offered by the program without notice. Further Home & Leisure, Inc. reserves the right to terminate the program at any time without notice.
6. Home & Leisure, Inc. and its agents will not disclose any information about members to any third party other than if legally required.
7. To join the program, submit by US mail or fax the following on company letterhead:

• Name

• Company Name
• Email address
• Company address including zip code
• Phone and FAX numbers
• Type of business

Include a copy of your contractor's license and/or business license.

PLEASE CALL TIM CORNWELL AT 703.392.5152 or email: contractors@backyardamerica.com FOR IMPORTANT DETAILS OF THIS PROGRAM.